Privacy Policy

1. Privacy at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data includes all data with which you can be personally identified. Detailed information on data protection can be found in our Privacy Policy listed below this text.

Data Collection on this Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator’s contact details in the “Controller” section of this privacy policy.

How do we collect your data?

Your data is collected in part by you providing it to us. This can include data that you enter into a contact form, for example. Other data is collected automatically or with your consent when you visit the website through our IT systems. This primarily includes technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure the proper functioning of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to obtain information free of charge at any time about the origin, recipient, and purpose of your stored personal data. You also have the right to request correction or deletion of this data. If you have given consent to the processing of your data, you can revoke this consent at any time for the future. Additionally, under certain circumstances, you have the right to request restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority. For these purposes and for any further questions regarding data protection, you can contact us at any time.

2. Hosting

IONOS

We host our website with IONOS. The provider is IONOS SE, Germany, located at Elgendorfer Str. 57, 56410 Montabaur. When you visit our website, IONOS collects various log files including your IP addresses. For more information, please refer to IONOS’s privacy policy. The use of IONOS is based on Article 6(1)(f) of the GDPR. We have a legitimate interest in ensuring the reliable presentation of our website. If consent has been requested, processing is based exclusively on Article 6(1)(a) of the GDPR and § 25(1) of the TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) as defined by the TTDSG. Consent can be revoked at any time.

Data Processing Agreement

We have entered into a Data Processing Agreement (DPA) for the use of the service mentioned above. This is a legally required contract that ensures the service processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

3. General Information and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and how we use it. It also explains how and for what purpose this happens. We would like to point out that data transmission over the Internet (e.g., when communicating via email) may have security vulnerabilities. Complete protection of data from access by third parties is not possible.

Note on the responsible entity

The responsible entity for data processing on this website is:

TrendMatter GmbH

Represented by: Lulio Barar
Headquarters: Ferdinand-Porsche-Str. 37-39
D-60386 Frankfurt a. Main

Contact

Phone: 0175/ 777 33 11
Mail: info@trendmatter.de

The responsible entity is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Storage Duration

Unless a more specific storage period is specified in this privacy policy, your personal data will remain with us until the purpose for data processing ceases to exist. If you assert a legitimate request for deletion or revoke consent for data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, deletion will occur once these reasons no longer apply.

General Notes on the Legal Basis of Data Processing on this Website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR if special categories of data under Art. 9(1) GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing also occurs on the basis of Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information on your device (e.g., via device fingerprinting), data processing also occurs based on § 25(1) TTDSG. Consent can be revoked at any time. If your data is necessary for the performance of a contract or for pre-contractual measures, we process your data based on Art. 6(1)(b) GDPR. Furthermore, we process your data if necessary to fulfill a legal obligation based on Art. 6(1)(c) GDPR. Data processing may also occur based on our legitimate interests under Art. 6(1)(f) GDPR. The specific legal bases applicable in individual cases are explained in the following paragraphs of this privacy policy.

Note on Data Transfer to the USA and Other Third Countries

We use tools from companies based in the USA or other countries outside the EU that may not guarantee a level of data protection comparable to that in the EU. When these tools are active, your personal data may be transferred to and processed in these third countries. Please note that in these countries, there may not be a level of data protection equivalent to that of the EU. For example, US companies are obligated to disclose personal data to security authorities without you as the data subject being able to take legal action against it. Therefore, it cannot be ruled out that US authorities (e.g., intelligence agencies) may process, analyze, and permanently store your data located on US servers for monitoring purposes. We have no influence over these processing activities.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent. You can revoke consent that you have already given at any time. The legality of data processing carried out before the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and Direct Marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO OBJECT, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO THE PROCESSING OF YOUR PERSONAL DATA, INCLUDING PROFILING BASED ON THOSE PROVISIONS. YOU CAN FIND THE RESPECTIVE LEGAL BASIS FOR PROCESSING IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL STOP PROCESSING YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING IS FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR). IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING, INCLUDING PROFILING RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to lodge a complaint with the supervisory authority

In the event of breaches of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, especially in the Member State of their habitual residence, place of work, or the place of the alleged infringement. This right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to receive personal data that we process based on your consent or in fulfillment of a contract, in a structured, commonly used, and machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that it is technically feasible.

Information, Deletion, and Correction

You have the right, within the scope of applicable legal provisions, to obtain free information at any time about your stored personal data, its origin and recipients, the purpose of data processing, and, if applicable, a right to correct or delete this data. For this purpose, as well as for any further questions regarding personal data, you can contact us at any time.

Right to Restriction of Processing

You have the right to request the restriction of processing of your personal data. You can contact us at any time to exercise this right. The right to restrict processing applies in the following cases:

If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. During the verification period, you have the right to request the restriction of processing of your personal data.
If the processing of your personal data was/is unlawful, but you oppose the deletion of the data and instead request the restriction of its use.
If we no longer need your personal data, but you require it for the establishment, exercise, or defense of legal claims, you have the right to request the restriction of processing of your personal data.
If you have objected to processing pursuant to Article 21(1) GDPR, a balance needs to be made between your interests and ours. Until it is determined whose interests prevail, you have the right to request the restriction of processing of your personal data.

If you have restricted the processing of your personal data, these data – apart from their storage – may only be processed with your consent or for the assertion, exercise, or defense of legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

SSL or TLS Encryption

For security reasons and to protect the transmission of confidential content such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the address line of your browser changing from “http://” to “https://” and by the lock icon in your browser line. When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Opt-out of Promotional Emails

The use of contact information published in the context of the imprint obligation for sending unsolicited advertising and informational materials is hereby objected to. The operators of the website expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.

4. Data Collection on this Website

Cookies

Our websites use so-called “cookies”. Cookies are small data packets that do not harm your device. They are either temporarily stored for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted after your visit ends. Persistent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser. In some cases, cookies from third-party companies may also be stored on your device when you visit our site (third-party cookies). These allow us or you to use certain services of the third-party company (e.g., cookies for processing payment services).

Cookies serve various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g., shopping cart functionality or displaying videos). Other cookies are used to analyze user behavior or display advertisements. Cookies that are necessary for electronic communication processes, providing specific functions you request (e.g., for shopping cart functionality), or optimizing the website (e.g., cookies for measuring web audience) are stored based on Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for technically error-free and optimized provision of its services. If consent for storing cookies and similar identification technologies has been requested, processing occurs exclusively based on this consent (Art. 6(1)(a) GDPR and § 25(1) TTDSG); consent can be revoked at any time.

You can configure your browser settings to be informed about the setting of cookies and allow cookies only in individual cases, exclude the acceptance of cookies for specific cases or in general, and enable the automatic deletion of cookies when closing the browser. Disabling cookies may restrict the functionality of this website. If cookies are used by third-party companies or for analysis purposes, we will inform you separately within this privacy policy and, if necessary, request your consent.

Consent with Borlabs Cookie

Our website uses the Borlabs Cookie consent technology to obtain your consent for storing certain cookies in your browser or for using specific technologies and to document this consent in compliance with data protection regulations. The provider of this technology is Borlabs GmbH, Rübenkamp 32, 22305 Hamburg, Germany (hereinafter referred to as “Borlabs”). When you visit our website, a Borlabs cookie is stored in your browser, in which the consents you have given or the revocation of these consents are stored. This data is not passed on to the provider of Borlabs Cookie. The data collected will be stored until you ask us to delete it, delete the Borlabs cookie yourself, or the purpose for storing the data no longer applies. Mandatory legal retention periods remain unaffected. Details on the data processing of Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/. The use of Borlabs Cookie consent technology is to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6(1)(c) GDPR.

Server log files

The provider of the pages automatically collects and stores information in server log files that your browser automatically transmits to us. These include:

Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address

These data are not merged with other data sources. The collection of this data is based on Art. 6(1)(f) of the GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of their website, for which the server log files must be recorded.

Contact form

If you send us inquiries via a contact form, your information from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not share this data without your consent. The processing of these data is based on Art. 6(1)(b) GDPR, provided your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries directed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been obtained. The consent can be revoked at any time. The data entered in the contact form will remain with us until you request us to delete it, revoke your consent for storage, or the purpose for data storage no longer applies (e.g., after completion of your request). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Inquiry via email, telephone, or fax

If you contact us by email, telephone, or fax, your inquiry including any resulting personal data (name, inquiry) will be stored and processed by us for the purpose of handling your request. We do not disclose this data without your consent. The processing of this data is based on Article 6(1)(b) GDPR, provided your request is related to the performance of a contract or necessary for pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively responding to inquiries directed to us (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR), if requested; consent can be revoked at any time. The data you send us via contact inquiries will remain with us until you request deletion, revoke your consent for storage, or the purpose for data storage no longer applies (e.g., after completion of processing your request). Mandatory legal provisions – in particular retention periods – remain unaffected.

Communication via WhatsApp

For communicating with our customers and other third parties, we use, among other methods, the instant messaging service WhatsApp. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Communication is encrypted end-to-end (peer-to-peer), which prevents WhatsApp or any other third parties from accessing the contents of the communication. However, WhatsApp does have access to metadata generated during the communication process (e.g., sender, recipient, and timestamp). We also note that according to its own statement, WhatsApp shares personal data of its users with its corporate parent Meta, based in the USA. Further details on data processing can be found in WhatsApp’s privacy policy at: https://www.whatsapp.com/legal/#privacy-policy.

The use of WhatsApp is based on our legitimate interest in facilitating fast and effective communication with customers, prospects, and other business and contractual partners (Art. 6(1)(f) GDPR). If consent has been obtained, data processing is carried out solely on the basis of consent, which can be revoked at any time with future effect. The communication contents exchanged between us on WhatsApp remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage ceases (e.g., after completing processing of your request). Mandatory legal provisions, especially retention periods, remain unaffected.

5. Plugins and Tools

Google Maps

This site uses the mapping service Google Maps. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission. When Google Maps is activated, Google may use Google Fonts for the purpose of uniform presentation of fonts. When you access Google Maps, your browser loads the required web fonts into your browser cache to display texts and fonts correctly. The use of Google Maps is in the interest of an appealing presentation of our online offers and an easy findability of the places specified by us on the website. This represents a legitimate interest within the meaning of Art. 6(1)(f) GDPR. If consent has been obtained, processing is carried out solely on the basis of Art. 6(1)(a) GDPR and § 25(1) TTDSG, to the extent that consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) as defined by TTDSG. Consent can be revoked at any time. The data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/. For more information on how user data is handled, please refer to Google’s privacy policy: https://policies.google.com/privacy?hl=en.

Ninja Firewall

We have integrated Ninja Firewall on this website. The provider is NinTechNet Limited, Unit 1603, 16th Floor, The L. Plaza 367 – 375 Queen‘s Road Central Sheung Wan, Hong Kong (hereinafter “Ninja Firewall”). Ninja Firewall is used to protect our website against unauthorized access or malicious cyber attacks. For this purpose, Ninja Firewall logs IP address, request details, referrer, and timestamp of page access. Ninja Firewall is integrated on our own servers and does not transmit any personal data to the provider of the tool or any other third parties. The use of Ninja Firewall is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in effectively protecting their website against cyber attacks.

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